Destination brand identity development and value system
Saila Saraniemi
| Year of publication: |
2010
|
|---|---|
| Authors: | Saraniemi, Saila |
| Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 65.2010, 2, p. 52-60
|
| Subject: | Destinationsmanagement | Destination management | Markenimage | Brand image | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009237111