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1
How personal nostalgia influences giving to charity
Merchant, Altaf
;
Ford, John B.
;
Rose, Gregory
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 610-616
Persistent link: https://www.econbiz.de/10008988772
Saved in:
2
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
3
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
4
The impact of time orientation on consumer innovativeness in the United States and India
Merchant, Altaf
;
Rose, Gregory
;
Rose, Mei
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 325-337
Persistent link: https://www.econbiz.de/10010392218
Saved in:
5
Effect of university heritage and reputation on attitudes of prospective students
Merchant, Altaf
;
Rose, Gregory
;
Moody, Geoffrey
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011492962
Saved in:
6
Writing an impactful review article : what do we know and what do we need to know? : editorial
Paul, Justin
;
Merchant, Altaf
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 337-340
Persistent link: https://www.econbiz.de/10012590300
Saved in:
7
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
8
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
9
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
Saved in:
10
Is old gold? : how heritage "sells" the university to prospective students : the impact of a measure of brand heritage on attitudes toward the university
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10011756648
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