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Optimal advertising for a generalized Vidale-Wolfe response model
Yang, Yanwu; Feng, Baozhu; Salminen, Joni; Jansen, … - In: Electronic commerce research 22 (2022) 4, pp. 1275-1305
Persistent link: https://www.econbiz.de/10013447603
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On the optimal control of interbank contagion in the euro area banking system
Fukker, Gábor; Kok Sørensen, Christoffer - 2021
financial system to minimize potential contagion losses. Building on ideas from combinatorial optimization tailored to … controlling contagion in case of complete information about an interbank network, we augment the model with three plausible types … contagion losses and the policy authority's ability to control them depend on the assumed fire sale mechanism and the fiscal …
Persistent link: https://www.econbiz.de/10012605250
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On the optimal control of interbank contagion in the euro area banking system
Fukker, Gábor; Kok Sørensen, Christoffer - 2021
financial system to minimize potential contagion losses. Building on ideas from combinatorial optimization tailored to … controlling contagion in case of complete information about an interbank network, we augment the model with three plausible types … contagion losses and the policy authority's ability to control them depend on the assumed fire sale mechanism and the fiscal …
Persistent link: https://www.econbiz.de/10012519357
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On the optimal control of interbank contagion in the euro area banking system
Fukker, Gábor; Kok Sørensen, Christoffer - In: Journal of financial stability 71 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014533538
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An investigation into the sales-advertising relationship : the state lottery case
Cunningham, Isabella C. M. (contributor) - 2009
The present investigation aims at modeling the sales response to advertising and, in the process, sheds some light on the sales-advertising relationship subject, which has been at the center of a decades-long controversy due to its inherent complexities. We studied three Colorado Lottery games,...
Persistent link: https://www.econbiz.de/10009429412
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Factors affecting judgments of prevalence and representation : implications for public policy and marketing
Briley, Donnel A.; Shrum, L. J.; Wyer, Robert S. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 112-118
Persistent link: https://www.econbiz.de/10009774925
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The imaginary intrasexual competition : advertisements featuring provocative female models trigger women to engage in indirect aggression
Borau, Sylvie; Bonnefon, Jean-François - In: Journal of business ethics : JOBE 157 (2019) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10012030611
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On pure-strategy nash equilibria in a duopolistic market share model
Binner, Jane M.; Ciardiello, F.; Fletcher, L. R.; … - In: International game theory review 21 (2019) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10012138697
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Wearout or weariness? : measuring potential negative consequences of online ad volume and placement on website visits
Chae, Inyoung; Bruno, Hernan A.; Feinberg, Fred M. - In: Journal of marketing research 56 (2019) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10012170854
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The high-yield segment of the corporate bond market: a diffusion modelling approach for the United States, the United Kingdom and the euro area
de Bondt, Gabe; Marqués-Ibáñez, David - 2004
This study empirically examines the development of the high-yield segment of the corporate bond market in the United States, as a pioneer country, and the United Kingdom and the euro area, as later adopting countries. Estimated diffusion models show for the United States a significant pioneer...
Persistent link: https://www.econbiz.de/10011604359