Optimal advertising for a generalized Vidale-Wolfe response model
Year of publication: |
2022
|
---|---|
Authors: | Yang, Yanwu ; Feng, Baozhu ; Salminen, Joni ; Jansen, Bernard J. |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 22.2022, 4, p. 1275-1305
|
Subject: | Advertising models | Budget decisions | Optimal control | Vidale-Wolfe model | Werbung | Advertising | Kontrolltheorie | Control theory |
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