examine the drivers, barriers, and future developments of AI in marketing management. This article formulates research … practical understanding of the drivers, barriers, and future development of AI in marketing management as well as of the … explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …

Healthcare marketing is a part of public services marketing. In developed countries, healthcare marketing can be … applied to a microeconomic as well as to a macroeconomic level. The main feature of healthcare marketing is that there are … products, markets, but there is no cash equivalent. For both traditional marketing and public healthcare marketing, the user of …

management and strategic marketing as a process, made up of successive stages (phases), being in interdependent relations. The …We can look at the planning as the first function of the management because it will take place before the other …