Álvarez Álvarez, Begoña; Vázquez Casielles, Rodolfo - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 1, pp. 23-43
Purpose – The purpose of this present paper is to analyse the influence prices have on consumers' purchase decisions …. Specifically, three aspects related to this variable are considered: formation of reference prices, effects of price variances on …) which complements the information provided by the former. Findings – The results confirm the use of reference prices by …