"Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of life in today's global world … field with the breadth to consider all of the aspects, activities, and perspectives that constitute tourism." …

This text provides detailed coverage of the breadth of issues involved in the management of tourism businesses. It … management of a variety of tourism businesses … explains and supports fundamental business management aspects whilst examining specific techniques required for the successful …

Going beyond a conceptual discussion of tourism, this textbook covers management perspectives both in operational and … tourism, together with the specific techniques required for successful management of the variety of tourism businesses. Each … strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of …

Tourismus- und Fremdenverkehrsforschung 3. Planungsinstrumentarien 4. Ziele und Aufgaben touristischer Leistungsträger 5 …