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Brands as intentional agents : our response to commentaries
Fiske, Susan T.; Malone, Chris; Kervyn, Nicolas - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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Cultivating admiration in brands : warmth, competence, and landing in the "golden quadrant"
Aaker, Jennifer; Garbinsky, Emily N.; Vohs, Kathleen D. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 191-194
Persistent link: https://www.econbiz.de/10009576936
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Some key differences between a happy life and a meaningful life
Baumeister, Roy F.; Vohs, Kathleen D.; Aaker, Jennifer; … - 2012
Persistent link: https://www.econbiz.de/10009678314
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Money in the bank : feeling powerful increases saving
Garbinsky, Emily N.; Klesse, Anne-Kathrin; Aaker, Jennifer - 2014
Persistent link: https://www.econbiz.de/10011279622
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Money in the bank : feeling powerful increases saving
Garbinsky, Emily N.; Klesse, Anne-Kathrin; Aaker, Jennifer - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 610-623
Persistent link: https://www.econbiz.de/10010473428
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Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer; Vohs, Kathleen D.; Mogilner, Cassie - 2010
Persistent link: https://www.econbiz.de/10003955410
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Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer; Vohs, Kathleen D.; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
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Awe expands people's perception of time, alters decision making, and enhances well-being
Rudd, Melanie; Vohs, Kathleen D.; Aaker, Jennifer - 2012
Persistent link: https://www.econbiz.de/10009504421
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Dimensions of brand personality
Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003784566
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The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Aaker, Jennifer; Smith, Andy - 2010 - 1st ed
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect...
Persistent link: https://www.econbiz.de/10008669023