Cultivating admiration in brands : warmth, competence, and landing in the "golden quadrant"
Jennifer L. Aaker; Emily N. Garbinsky; Kathleen D. Vohs
| Year of publication: |
2012
|
|---|---|
| Authors: | Aaker, Jennifer ; Garbinsky, Emily N. ; Vohs, Kathleen D. |
| Other Persons: | Kervyn, Nicolas (reviewed) ; Fiske, Susan T. (contributor) ; Malone, Chris (reviewed) |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 2, p. 191-194
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009576936