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When students complain : an antecedent model of students’ intention to complain
Lala, Vishal; Priluck, Randi - In: Journal of marketing education : JME 33 (2011) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10010217772
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Social media and mobile marketing strategy
Priluck, Randi - 2017
Persistent link: https://www.econbiz.de/10011485852
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A multidimensional scale for measuring country image
Lala, Vishal; Allred, Anthony T.; Chakraborty, Goutam - In: Journal of international consumer marketing 21 (2009) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10003890676
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Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry; Lala, Vishal - In: Journal of advertising research 49 (2009) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.; Chiagouris, Larry; Lala, Vishal; … - In: Journal of advertising research 55 (2015) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
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Impact of consumers' effort investments on buying decisions
Lala, Vishal; Chakraborty, Goutam - In: The journal of consumer marketing 32 (2015) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10011300139
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Intergenerational influence in consumer deal proneness
Schindler, Robert M.; Lala, Vishal; Corcoran, Colleen - In: Psychology & marketing 31 (2014) 5, pp. 307-320
Persistent link: https://www.econbiz.de/10010362523
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The impact of Arab American ethnic identity on the consumption of culture-specific products
Barakat, Areeg; Gopalakrishna, Pradeep; Lala, Vishal - In: Journal of international consumer marketing 26 (2014) 5, pp. 405-425
Persistent link: https://www.econbiz.de/10010430572
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A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.; Donavan, D. Todd; Deitz, George D.; … - In: Journal of business research : JBR 109 (2020), pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
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The marketing analytics orientation (MAO) of firms : identifying factors that create highly analytical marketing practices
Branda, Anthony F.; Lala, Vishal; Gopalakrishna, Pradeep - In: Journal of marketing analytics : JMA 6 (2018) 3, pp. 84-94
Persistent link: https://www.econbiz.de/10011951071