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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.; Crawford, Heather J.; Lu, Lu; Ngo, … - In: International journal of advertising : the review of … 38 (2019) 7, pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
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What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
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Is food advertising culture-bound? : contradictory results from three European countries
Czarnecka, Barbara; Dahl, Stephan; Eagle, Lynne C. - In: Journal of customer behaviour 12 (2013) 2/3, pp. 227-246
Persistent link: https://www.econbiz.de/10010233728
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The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.; Griffin, Thomas; Paolo, Peter di; … - In: International business and economics research journal 8 (2009) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
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Diverging interpretations in German-Russian business communication
Kryzhko, Olena - 2015
Diese Arbeit untersucht die Geschäftskommunikation zwischen deutschen und russischen Mitarbeitern im Hinblick auf interkulturelle Aspekte. Aufbauend auf bisherigen Forschungsergebnissen werden Interpretationsmuster in den täglichen deutsch-russischen Interaktionen sowie die Entstehung der...
Persistent link: https://www.econbiz.de/10010510639
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The effects of culture on leadership styles in China, Germany and Russia
Richardson, Jessie; Millage, Phil; Millage, Jacob; … - In: Journal of technology management in China 9 (2014) 3, pp. 263-273
Persistent link: https://www.econbiz.de/10010466436