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Werbung
9,550
Advertising
8,779
Werbewirkung
3,570
Advertising effects
3,559
Konsumentenverhalten
2,734
Consumer behaviour
2,729
Internet marketing
1,718
Online-Marketing
1,717
Theorie
1,142
Theory
1,123
USA
794
United States
735
Markenführung
657
Brand management
655
advertising
626
Marketing
526
Social Web
517
Social web
516
Marketingmanagement
505
Marketing management
489
Preismanagement
450
Pricing strategy
450
Markenimage
421
Brand image
416
Markenartikel
338
Zielgruppe
309
Target group
307
Brand
305
Wettbewerb
293
Competition
284
Spieltheorie
261
Game theory
258
Werbepsychologie
236
Emotion
233
Werbewirtschaft
231
Psychology of advertising
221
Advertising industry
219
Großbritannien
211
Internet
209
Kinder
204
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1,794
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5,835
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39
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Sammelwerk
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Hochschulschrift
92
Aufsatzsammlung
81
Konferenzschrift
70
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Lehrbuch
56
Textbook
53
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43
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43
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34
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32
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29
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22
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10
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10
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8
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Author
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Kaiser, Harry M.
60
Eisend, Martin
48
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
36
Anderson, Simon P.
29
Kind, Hans Jarle
28
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
25
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Gierl, Heribert
20
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Silk, Alvin J.
19
Yoon, Hye Jin
19
Ford, John B.
18
Schlosser, Rainer
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Nilssen, Tore
17
Prasad, Ashutosh
17
Terlutter, Ralf
17
Dave, Dhaval
16
Hackley, Christopher E.
16
Jerath, Kinshuk
16
Reid, Leonard N.
16
Rossiter, John R.
16
Bagwell, Kyle
15
Choi, Yung Kyun
15
Karray, Salma
15
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National Bureau of Economic Research
54
RWI - Leibniz-Institut für Wirtschaftsforschung
10
American Marketing Association
9
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
7
European Society for Opinion and Marketing Research
6
Confederation British Industry
4
European Advertising Academy
4
IGI Global
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Peter Lang GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Association of National Advertisers
2
Axel Springer Verlag, Marketing Anzeigen
2
Boston College / Department of Economics
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
Institute of Practitioners in Advertising <London>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
London School of Economics and Political Science
2
NetLibrary, Inc
2
OECD
2
Seminar on the Business of Advertising <1978, Barcelona>
2
United States / National Recovery Administration
2
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Published in...
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Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
159
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Applied economics
26
Journal of international consumer marketing
26
Information economics and policy : IEP
24
International journal of consumer studies
24
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Source
All
ECONIS (ZBW)
8,987
USB Cologne (EcoSocSci)
514
EconStor
32
USB Cologne (business full texts)
17
ArchiDok
6
OLC EcoSci
5
BASE
1
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1
Ogilvy on advertising
Ogilvy, David
-
1983
Persistent link: https://www.econbiz.de/10002573107
Saved in:
2
$ellebrity : my angling and tangling with famous people
Lois, George
-
2003
Persistent link: https://www.econbiz.de/10004265937
Saved in:
3
Advertising by design : creating visual communications with graphic impact
Landa, Robin
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10008735524
Saved in:
4
The Graphic Arts
Johnson, William H.
;
Newkirk, Louis V.
-
1942
Persistent link: https://www.econbiz.de/10001676919
Saved in:
5
Workplace health, employee fitness and exercise
Kerr, John
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004328572
Saved in:
6
The graphics of direct mail and direct response marketing
1985
Persistent link: https://www.econbiz.de/10004129705
Saved in:
7
Letterhead & logo designs : creating the corporate image
Persistent link: https://www.econbiz.de/10004094655
Saved in:
8
Sex appeal : the art of allure in graphic and advertising design
Heller, Steven
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004719251
Saved in:
9
Design and Art Direction
British Design & Art Direction <London>
-
London
-
1.1963 - 12.1974; 16.1978 - 18.1980; 31.1993 - 33.1995
Persistent link: https://www.econbiz.de/10004044521
Saved in:
10
Geschichte der Zigarettenindustrie in Deutschland 1862-1945 : Handbuch
Klostermeier, Hubert W.
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012491112
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