Ogilvy on advertising
Alternative title: | On advertising Ogilvy on sdvertising |
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Year of publication: |
1983
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Authors: | Ogilvy, David |
Publisher: |
New York : Crown Publ. |
Subject: | Werbung | Vereinigte Staaten | Advertising | Werbewirkung | Advertising effects | Gebrauchsgrafik |
Description of contents: | Table of Contents [external.dandelon.com] |
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Self-referencing and advertising effectiveness
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Suggesting a more effective way to use the promotional mix in services
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The king of Madison Avenue : David Ogilvy and the making of modern advertising
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Ogilvy, David, (1978)
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Der Nutzen von Werbewirkungsforschung : Welche Werbetechniken funktionieren und welche nicht?
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