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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
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The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
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Social alliance and employee voluntary activities : a resource-based perspective
Liu, Gordon G.; Ko, Wai Wai - In: Journal of business ethics : JOBE 104 (2011) 2, pp. 251-268
Persistent link: https://www.econbiz.de/10009406643
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Strategic orientation and social enterprise performance
Liu, Gordon; Takeda, Sachiko; Ko, Wai Wai - In: Nonprofit and voluntary sector quarterly 43 (2014) 3, pp. 480-501
Persistent link: https://www.econbiz.de/10010378589
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Strategic direction of corporate community involvement
Liu, Gordon; Eng, Teck Yong; Ko, Wai Wai - In: Journal of business ethics : JOBE 115 (2013) 3, pp. 469-487
Persistent link: https://www.econbiz.de/10009787963
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Understanding the process of knowledge spillovers : learning to become social enterprises
Ko, Wai Wai; Liu, Gordon - In: Strategic entrepreneurship journal : SEJ 9 (2015) 3, pp. 263-285
Persistent link: https://www.econbiz.de/10011490082
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An integrated model of cause-related marketing strategy development
Liu, Gordon; Ko, Wai Wai - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
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Charity retailing in the United Kingdom : a managerial capabilities perspective
Liu, Gordon; Ko, Wai Wai - In: Journal of small business management : JSBM ; a joint … 52 (2014) 3, pp. 390-406
Persistent link: https://www.econbiz.de/10010398765
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The transformation from traditional nonprofit organizations to social enterprises : an institutional entrepreneurship perspective
Ko, Wai Wai; Liu, Gordon - In: Journal of business ethics : JBE 171 (2021) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012546608