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Stakeholder responsiveness and business performance

Mühlbacher, Hans; Koll, Oliver - 2003

Scanning both the academic and popular business literature of the last 40 years in a search for indications of how to be most successful in business must leave any reader in a puzzled state of mind. "Being close to the customer", efficient consumer response, Total Quality Management, shareholder...

Persistent link: https://www.econbiz.de/10012162117

Advances in services marketing

Mühlbacher, Hans (contributor); … - 1997

Persistent link: https://www.econbiz.de/10000961787

Füller, Johann; Jawecki, Gregor; Mühlbacher, Hans - In: The future of knowledge management, (pp. 161-183). 2006

Persistent link: https://www.econbiz.de/10003287312

Consumer empowerment through Internet-based co-creation

Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; … - In: Journal of management information systems : JMIS 26 (2009/10) 3, pp. 71-102

Persistent link: https://www.econbiz.de/10003956621

Strategic marketing and business performance : a study in three European ‘engineering countries’

Jaakkola, Matti; Möller, K. E. Kristian; Parvinen, Petri; … - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1300-1310

Persistent link: https://www.econbiz.de/10008807125

The use of trade-off analysis for design of holiday travel packages

Mühlbacher, Hans; Botschen, Günter - In: Journal of business research : JBR 17 (1988) 2, pp. 117-131

Persistent link: https://www.econbiz.de/10003499347

Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty

Raïes, Karine; Mühlbacher, Hans; Gavard-Perret, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2634-2644

Persistent link: https://www.econbiz.de/10011399640

Strategy formation as social representation : understanding the influence of contexts on strategy formation

Vallaster, Christine; Mühlbacher, Hans - In: Die Betriebswirtschaft : DBW 72 (2012) 5, pp. 395-407

Persistent link: https://www.econbiz.de/10009627069

Multi-stakeholder virtual dialogue : introduction to the special issue

Kornum, Niels; Mühlbacher, Hans - In: Journal of business research : JBR 66 (2013) 9, pp. 1460-1464

Persistent link: https://www.econbiz.de/10009757080

One pie, many recipes : alternative paths to high brand strength

Grohs, Reinhard; Raeis, Karine; Koll, Oliver; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2244-2251

Persistent link: https://www.econbiz.de/10011472212