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Markenpolitik : Markenwirkunge...
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Brand management
14,552
Markenführung
14,551
Konsumentenverhalten
7,222
Consumer behaviour
7,221
Markenimage
6,695
Brand image
6,668
Brand
4,948
Markenartikel
4,946
Relationship marketing
2,416
Beziehungsmarketing
2,413
Social Web
1,703
Social web
1,703
Online-Marketing
1,520
Internet marketing
1,513
Marketingmanagement
1,211
Marketing management
1,193
Lehrbuch
1,155
Werbewirkung
1,029
Advertising effects
1,026
Luxury goods
830
Luxusgüter
830
Markenpolitik
723
Marketing
693
Werbung
686
Advertising
683
USA
675
Einzelhandel
660
Retail trade
657
Brand loyalty
651
Customer satisfaction
631
Kundenzufriedenheit
631
United States
624
Markentreue
574
Internationales Marketing
570
Corporate reputation
559
Firmenimage
559
International marketing
546
Emotion
545
Handelsmarke
465
Indien
463
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Undetermined
6,624
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2,289
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11,615
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4,776
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25
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10,212
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1,358
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1,358
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316
Non-commercial literature
316
Case study
250
Fallstudie
250
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245
Sammelwerk
245
Working Paper
244
Arbeitspapier
240
Aufsatzsammlung
164
Hochschulschrift
161
Lehrbuch
155
Textbook
137
Conference paper
124
Konferenzbeitrag
124
Reprint
105
Thesis
99
Bibliographie
65
Ratgeber
61
Guidebook
59
Glossar enthalten
36
Glossary included
36
Konferenzschrift
34
Handbook
16
Handbuch
16
Conference proceedings
15
Bibliografie
13
Collection of articles written by one author
13
Sammlung
13
Interview
12
Einführung
11
Dissertation u.a. Prüfungsschriften
9
Amtsdruckschrift
8
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2
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1
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Melewar, T. C.
75
Keller, Kevin Lane
59
Balmer, John M. T.
47
De Chernatony, Leslie
45
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Foroudi, Pantea
35
Merrilees, Bill
35
Ind, Nicholas
33
Fournier, Susan
32
Uggla, Henrik
32
MacInnis, Deborah J.
28
Romaniuk, Jenni
28
Baumgarth, Carsten
27
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
Veloutsou, Cleopatra
26
Han, Heesup
25
Burmann, Christoph
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Schroeder, Jonathan E.
24
Diamantopoulos, Adamantios
23
Japutra, Arnold
23
Pitt, Leyland F.
23
Vrontis, Demetris
23
Aaker, David A.
22
Khan, Imran
22
Kunkel, Thilo
22
Pelsmacker, Patrick de
22
Dens, Nathalie
21
Hollebeek, Linda D.
21
Dawes, John
20
Kapferer, Jean-Noël
20
King, Ceridwyn
20
Paul, Justin
20
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National Bureau of Economic Research
19
Springer Fachmedien Wiesbaden
17
Information Resources Management Association
12
Edward Elgar Publishing
8
NetLibrary, Inc
7
Springer International Publishing
7
Association of Taxation Technicians
5
IGI Global
5
American Marketing Association
4
Centre for Educational Research and Innovation
3
OECD
3
Verlag Dr. Kovač
3
Association of Accounting Technicians
2
Chambre de commerce et d'industrie de Paris
2
Chartered Association of Certified Accountants
2
Clute Institute
2
De Gruyter Oldenbourg
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Erasmus Research Institute of Management
2
Institute of Chartered Financial Analysts of India
2
Institute of Chartered Shipbrokers <London>
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Open University <Milton Keynes>
2
Palgrave Macmillan <Firma>
2
Sonderforschungsbereich Ökonomisches Risiko <Berlin>
2
Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
2
Universität Trier
2
Weltbank
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Management Association
1
Anti-Defamation League
1
Asian Development Bank
1
Association for Investment Management and Research
1
Bundesagentur für Arbeit / Hochschule / Standort Mannheim
1
Cambridge University Press
1
Capsule <Minneapolis, Minn.>
1
Career Press <Franklin Lakes, NJ>
1
Centre for Development Studies
1
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Published in...
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Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
114
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
106
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
76
International journal of internet marketing and advertising : IJIMA
75
SpringerLink / Bücher
71
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Tourism management : research, policies, practice
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
European journal of marketing
53
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
Journal of retailing
52
The journal of consumer marketing
52
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Source
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ECONIS (ZBW)
15,077
USB Cologne (EcoSocSci)
1,317
OLC EcoSci
11
USB Cologne (business full texts)
5
EconStor
4
BASE
1
ArchiDok
1
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Showing
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date (oldest first)
1
Political economy, South Africa in crisis
1988
-
Reprinted
Persistent link: https://www.econbiz.de/10000801489
Saved in:
2
Commerce in action
Boateng, Yaw Oti
-
1984
Persistent link: https://www.econbiz.de/10000803539
Saved in:
3
Textbooks in the developing world : economic and educational choices
Farrell, Joseph P.
(
ed.
);
Heyneman, Stephen P.
(
contributor
)
-
1989
-
1. print
Persistent link: https://www.econbiz.de/10000808009
Saved in:
4
Development of MES training materials for priority broad-skill occupations
1979
Persistent link: https://www.econbiz.de/10000769419
Saved in:
5
Economies in the provision of facilities for teaching secondary school science
Mundangepfupfu, R. M.
-
1986
Persistent link: https://www.econbiz.de/10000774088
Saved in:
6
Portability of educational software in relation to the creation of a viable European market : background materials
1991
Persistent link: https://www.econbiz.de/10000822879
Saved in:
7
A textbook of econometrics
Klein, Lawrence Robert
-
1953
Persistent link: https://www.econbiz.de/10000550700
Saved in:
8
A textbook of econometrics
Klein, Lawrence Robert
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000556889
Saved in:
9
Economics at large : an advanced textbook on macro-economics
Simkin, Colin G.
-
1968
Persistent link: https://www.econbiz.de/10000600998
Saved in:
10
Society : a textbook of sociology
MacIver, Robert M.
-
1937
Persistent link: https://www.econbiz.de/10000608379
Saved in:
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