Markenpolitik : Markenwirkungen, Markenführung, Markenforschung
Carsten Baumgarth
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Baumgarth, Carsten |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenpolitik | Lehrbuch |
| Extent: | XV, 380 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-11666-4 |
| Source: |
Persistent link: https://www.econbiz.de/10009610603