This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions...

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain...

Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International Cases This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that...

& Basic Definitions -- & Basic Definitions -- to Strategic International Management -- Multinational Corporations as Networks -- The Integration/Responsiveness-Framework -- Role Typologies for Foreign Subsidiaries -- Motives for Intelnationalisation -- The External Environment -- Market...