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Internet-enabled value co-creation in SME internationalisation : current practices from the UK food and drink industry

Mariussen, Anastasia; Ndlovu, Tabani - In: European journal of international management : EJIM 6 (2012) 5, pp. 503-524

Persistent link: https://www.econbiz.de/10010058006

The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises : the case of UK companies

Simba, Amon; Ndlovu, Tabani - In: Journal of small business and entrepreneurship : JSBE ; … 27 (2014) 1/3, pp. 143-170

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Digital technology disruption on bank business models

Sibanda, Welcome; Ndiweni, Esinath; Boulkeroua, Mohamed; … - In: International journal of business performance … 21 (2020) 1/2, pp. 184-213

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Marketing strategies for the tourism industry in the United Arab Emirates after the COVID-19 era

Seshadri, Usha; Kumar, Pranav; Vij, Anu; Ndlovu, Tabani - In: Worldwide Hospitality and Tourism Themes 15 (2023) 2, pp. 169-177

Purpose This paper reviews the challenging trends in the tourism sector of the UAE brought about by the Covid-19 pandemic. In so doing, it highlights a radical shift in the consumption of travel products and the related marketing strategies that tourism enterprises could adopt....

Persistent link: https://www.econbiz.de/10015038337

Unintended consequences in the evolution of affiliate marketing networks : a complexity approach

Mariussen, Anastasia; Daniele, Roberto; Bowie, David - In: Advances in service network analysis, (pp. 127-142). 2012

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Hospitality marketing

Bowie, David; Buttle, Francis A.; Brookes, Maureen; … - 2017 - Third edition

Persistent link: https://www.econbiz.de/10011472351

Unintended consequences in the evolution of affiliate marketing networks : a complexity approach

Mariussen, Anastasia; Daniele, Roberto; Bowie, David - In: The service industries journal 30 (2010) 9/10, pp. 1707-1722

Persistent link: https://www.econbiz.de/10008661573