Kim, Yeonsoo; Zapata Ramos, Mari Luz - In: Corporate Communications: An International Journal 23 (2018) 1, pp. 117-138
Purpose: The purpose of this paper is to examine how stakeholders perceive the motives behind fast food companies’ public health-related corporate social responsibility (CSR) and general social issue-related CSR initiatives, and their responses toward CSR in terms of supportive communication...