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Targeting female online shoppers : a critique (marketing challenges, research issues & implications)

Vyas, Parimal H.; Nigam, Priti - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 157-172). 2007

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Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals

Praxmarer-Carus, Sandra; Gathen, Constanze - In: Journal of advertising research 63 (2023) 3, pp. 255-273

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Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context

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Intercultural consumer classifications in e-commerce

Bauer, Hans H.; Neumann, Marcus M.; Huber, Frank - In: Classification - the ubiquitous challenge : proceedings …, (pp. 561-568). 2005

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Segmenting the online consumer market

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"Man, I shop like a woman!" : the effects of gender and emotions on consumer shopping behaviour outcomes

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Gender differences in determinants of customer satisfaction in beauty and cosmetic e-commerce

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Driving online shopping: spending and behavioral differences among women in Saudi Arabia

Al-maghrabi, Talal; Dennis, Charles - In: The international journal of business science & applied … 5 (2010) 1, pp. 30-47

gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female … determinants of online shopping continuance in Saudi Arabia. High and low online spenders among women in Saudi Arabia are …

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What women want? : how contextual product displays influence women's online shopping behavior

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Online compulsive buying as a coping strategy for self-uncertainty : the moderating role of gender in China

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