What women want? : how contextual product displays influence women's online shopping behavior
Year of publication: |
2021
|
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Authors: | González, Eva M. ; Meyer, Jan-Hinrich ; Paz Toldos-Romero, María de la |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 625-641
|
Subject: | Online retailing | Purchase intention | Value perception | Contextual product display | Fashion retailing | Gender differences | Online-Handel | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Geschlecht | Gender | Mode | Fashion | Einzelhandel | Retail trade | Textilhandel | Textile distribution | Weibliche Arbeitskräfte | Women workers |
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