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The 4Ps in marketing-mix : a German perspective
Pepels, Werner - 2021
Persistent link: https://www.econbiz.de/10012628593
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From founder to manager : 15 lessons on business administration for start-ups in Germany
Pepels, Werner - 2024
Persistent link: https://www.econbiz.de/10014514283
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Marketing communications
Pepels, Werner - 2021
Persistent link: https://www.econbiz.de/10012630968
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Kundenwertmanagement bei Dienstleistungen
Pepels, Werner - In: Betriebswirtschaft der Dienstleistungen : Handbuch für …, (pp. 258 - 278). 2003
Persistent link: https://www.econbiz.de/10014554782