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The consumption of online news : the relationship of attitudes toward the site and credibility

Chiagouris, Larry; Long, Mary M.; Plank, Richard E. - In: Journal of internet commerce 7 (2008) 4, pp. 528-547

Persistent link: https://www.econbiz.de/10003800840

A critical review of industrial market segmentation

Plank, Richard E. - In: Industrial marketing management : the international … 14 (1985) 2, pp. 79-91

Persistent link: https://www.econbiz.de/10001027981

The Challenge of Sales and Marketing Silos in University Curricula: A Teaching Perspective

Markovitz, Harvey B; Long, Mary M.; Fain, Deborah; … - In: International Journal of Marketing and Sales Education … 1 (2018) 1, pp. 31-48

A mixed-methods design was used to investigate the skills required for college graduates of sales and marketing programs to be successful. Opinions were sought from campus recruiters, sales and marketing executives, and recent alumni. Online job postings and course syllabi were also examined to...

Persistent link: https://www.econbiz.de/10012046668

Short-term field study programs : a holistic and experiential approach to learning

Long, Mary M.; Sandler, Dennis M.; Topol, Martin T. - In: Journal of teaching in international business 28 (2017) 1, pp. 49-63

Persistent link: https://www.econbiz.de/10011780087

Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms

Cole, Michael D.; Long, Mary M.; Chiagouris, Larry G.; … - In: Journal of internet commerce 10 (2011) 1/4, pp. 91-105

Persistent link: https://www.econbiz.de/10009485816

The impact of an international field study on students' learning and consumer ethnocentrism

Long, Mary M.; Sandler, Dennis M.; Gopalakrishna, Pradeep - In: International journal of business innovation and research 5 (2011) 6, pp. 704-713

Persistent link: https://www.econbiz.de/10009388763

Internet integration into the industrial selling process: a step-by-step approach

Long, Mary M.; Tellefsen, Thomas; Lichtenthal, J. David - In: Industrial marketing management : the international … 36 (2007) 5, pp. 676-689

Persistent link: https://www.econbiz.de/10003483621

Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms

Cole, Michael D.; Long, Mary M.; Chiagouris, Larry G.; … - In: Journal of internet commerce 10 (2011) 1/4, pp. 91-105

Persistent link: https://www.econbiz.de/10009853616

The impact of an international field study on students' learning and consumer ethnocentrism

Long, Mary M.; Sandler, Dennis M.; Gopalakrishna, Pradeep - In: International journal of business innovation and research 5 (2011) 6, pp. 704-713

Persistent link: https://www.econbiz.de/10009883530

How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...

Kirk, Colleen P.; Chiagouris, Larry; Lala, Vishal; … - In: Journal of advertising research 55 (2015) 1, pp. 81-94

Persistent link: https://www.econbiz.de/10010520786