In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and...

New meta-targeting in online retailing -- Business model of online retailing -- Forms of online retailing -- Business systems and benchmarks in e-commerce -- Best practices and risks in online retailing.

Online Retailing in Transition - Revolution, not Evolution -- New Online Retailing - What Does It Mean? -- Eight Success Factors in New Online Retailing -- Best Practices in New Online Retailing -- Risks and Benefits of New Online Retailing

This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work...

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences...