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Ford, John B.
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Journal of advertising research
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International Marketing Review
9
Journal of business research : JBR
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International journal of nonprofit and voluntary sector marketing
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Journal of Business & Industrial Marketing
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Journal of Consumer Marketing
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Journal of retailing and consumer services
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Journal of world business : JWB
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Leadership in nonprofit organizations ; Vol. 1
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Psychology & marketing
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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The Routledge companion to nonprofit marketing
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
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USB Cologne (EcoSocSci)
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Internal competition in a nonprofit museum context : develoment of a scale
Mottner, Sandras
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10003727834
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2
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
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3
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
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4
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
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5
Broadened JAR focus to support advertising practitioners and scholars : a reflection of evolving marketing and research directions
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 363-364
Persistent link: https://www.econbiz.de/10012813772
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6
New insights in advertising strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
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7
Competitive advantage
Ford, John B.
- In:
The Routledge companion to strategic marketing
,
(pp. 141-150)
.
2021
Persistent link: https://www.econbiz.de/10012498443
Saved in:
8
What do we know about creativity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012293490
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9
What do we know about gender and diversity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 119-120
Persistent link: https://www.econbiz.de/10012293502
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10
60 robust years of advertising research, and counting : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10012301355
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