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Consumer behaviour
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Milne, George R.
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Swani, Kunal
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9
Markos, Ereni
8
Phelps, Joseph E.
7
Yuksel, Mujde
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Journal of Research in Interactive Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Handbook of qualitative research methods in marketing
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International Journal of Pharmaceutical and Healthcare Marketing
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ECONIS (ZBW)
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Other ZBW resources
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Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
Saved in:
2
Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
; …
- In:
Journal of marketing education : JME
32
(
2010
)
2
,
pp. 224-246
Persistent link: https://www.econbiz.de/10003997716
Saved in:
3
Toward an understanding of the online consumer's risky behavior and protection practices
Milne, George R.
;
Labrecque, Lauren I.
;
Cromer, Cory
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 449-473
Persistent link: https://www.econbiz.de/10009531911
Saved in:
4
Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
Saved in:
5
The marketers' prismatic palette : a review of color research and future directions
Labrecque, Lauren I.
;
Patrick, Vanessa M.
;
Milne, George R.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10009716189
Saved in:
6
Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Online consumer behavior : theory and research in …
,
(pp. 157-182)
.
2012
Persistent link: https://www.econbiz.de/10009567795
Saved in:
7
Authenticity in online communications : examining antecedents and consequences
Labrecque, Lauren I.
;
Zanjani, Shabnam H. A.
;
Milne, …
- In:
Online consumer behavior : theory and research in …
,
(pp. 133-156)
.
2012
Persistent link: https://www.econbiz.de/10009567796
Saved in:
8
Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.
;
Markos, Ereni
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
Saved in:
9
To be or not to be different : exploration of norms and benefits of color differentiation in the marketplace
Labrecque, Lauren I.
;
Milne, George R.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009742803
Saved in:
10
A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
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