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This article proposes a novel approach to assess the dynamic effect that advertising expenditures have regarding which products consumers include in their choice sets. In a discrete-choice model consumers face choice sets that evolve according to their awareness of each product. Advertising...
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In this article, we study the impact of implementing corporate social responsible (CSR) practices on a firm’s inventory policy. Our proposal is that there is an inverted U-shape relationship between firms’ CSR and their inventory levels. Two elements explain such proposal. First,...
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In this article, we study the impact of implementing corporate social responsible (CSR) practices on firms' inventory policy. We propose that there is an inverted U-shaped relationship between firms' CSR and their inventory levels. Two elements explain such a proposal. First, stakeholders have...
Persistent link: https://www.econbiz.de/10013048343
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