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What's in a message? : the longitudinal influence of a supportive versus combative orientation on the performance of nonprofits
Botner, Keith A.; Mishra, Arul; Mishra, Himanshu - In: Journal of marketing research : JMR 52 (2015) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10010526409
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Market orientation and marketing in nonprofit organizations : indications for fundraising from Victoria
Brady, Erica; Brace-Govan, Jan; Brennan, Linda; … - In: International journal of nonprofit & voluntary sector … 16 (2011) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10009670532
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Fundraising in the context of nonprofit strategic marketing : toward a conceptual model
Čačija, Ljiljana Najev - In: Management : journal of contemporary management issues 18 (2013) 1, pp. 59-78
‘traditional’ nonprofit strategic marketing, on the fundraising success. A review of the existing theoretical and empirical studies … in the field of fundraising is provided. Open questions in fundraising are addressed, with the special attention devoted … to the identification of marketing activities that could ensure higher fundraising, as well as the overall performance of …
Persistent link: https://www.econbiz.de/10010240150
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Implementing market orientation in charities : a necessity for survival
Chad, Paul - In: Marketing theory 13 (2013) 3, pp. 303-322
Persistent link: https://www.econbiz.de/10009790652
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Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Australasian marketing journal 22 (2014) 4, pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
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Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention
Cao, Xiaoxia - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10011493636
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Faces of the needy : the portrayal of destitute children in the fundraising campaigns of NGOs in India
Bhati, Abhishek; Eikenberry, Angela M. - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10011493665
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The application of commercial marketing techniques in the social marketing situation
De Meyrick, Julian - 2000
Persistent link: https://www.econbiz.de/10001481564
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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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Communication Strategies as Drivers of Nonprofit Donor Retention
Jameson, Tammy - 2018
According to scholars and organizations that focus on the performance of organizations in the nonprofit sector, retaining loyal and engaged donors has been a critical component of sustainability. Through the conceptual lens of single- and double-loop learning and organizational communications...
Persistent link: https://www.econbiz.de/10012931044