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Understanding branded flash mobs : the nature of the concept, stakeholder motivations, and avenues for future research
Grant, Philip Stanley
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011612585
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A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
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Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley
;
Bal, Anjali
;
Parent, Michael
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
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4
No joke : understanding public sentiment toward selling and salespeople through cartoon analysis
Wiid, Ria
;
Grant, Philip Stanley
;
Mills, Adam J.
;
Pitt, …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 171-193
Persistent link: https://www.econbiz.de/10011495060
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5
Managing information sharing in online communities and marketplaces
Boon, Edward
;
Pitt, Leyland F.
;
Salehi-Sangari, Esmail
- In:
Business horizons
58
(
2015
)
3
,
pp. 347-353
Persistent link: https://www.econbiz.de/10011286497
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6
"Deal of the day" : an analysis of subscriber purchase behavior
Boon, Edward
;
Pitt, Leyland F.
;
Ofek, Nir
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10011305981
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Deal of the day : analysing purchase frequency-based subscriber segmentation
Boon, Edward
;
Ofek, Nir
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 95-118
Persistent link: https://www.econbiz.de/10011472561
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8
Does getting along matter? : tourist-tourist rapport in guided group activities
Lee, Linda W.
;
Boon, Edward
;
McCarthy, Ian P.
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012648442
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9
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
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10
Consumer generated brand extensions : definition and response strategies
Boon, Edward
;
Grant, Philip
;
Kietzmann, Jan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 337-344
Persistent link: https://www.econbiz.de/10011607040
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