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The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
2
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 492-499
Persistent link: https://www.econbiz.de/10009375665
Saved in:
3
Sales manager support : fostering emotional health in salespeople
Kemp, Elyria
;
Borders, Aberdeen Leila
;
Ricks, Joe M. <Jr.>
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 635-654
Persistent link: https://www.econbiz.de/10009733003
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4
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 430-437
Persistent link: https://www.econbiz.de/10009300068
Saved in:
5
The online environment's adverse effect on the sustainability of the retail workforce
Harris, Kendra L.
;
Harris, Kimberly N.
;
Borders, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 367-379
Persistent link: https://www.econbiz.de/10012286207
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6
Women outperform men in collegiate sales competitions : are women's sales skills better than men's?
Inks, Scott A.
;
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 454-463
Persistent link: https://www.econbiz.de/10012286217
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7
Tell me a story : the role of narrative transportation and the C-Suite in B2B advertising
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Briggs, Elten
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 605-618
Persistent link: https://www.econbiz.de/10012291398
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8
Sustainability by design : why firms and institutions do it
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10012257877
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9
Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei
;
Obeng, Efua
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
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10
Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
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