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Beziehungsmarketing
63
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63
Consumer behaviour
60
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21
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20
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17
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Verhoef, Peter C.
172
Wiesel, Thorsten
23
Sloot, Laurens M.
17
Doorn, Jenny van
13
Bijmolt, Tammo H. A.
12
De Vries, Louis
12
Donkers, Bas
12
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10
Leeflang, Peter
10
Langerak, Fred
9
Skiera, Bernd
9
Dorotic, Matilda
8
Gensler, Sonja
7
Krafft, Manfred
6
Neslin, Scott A.
6
Fok, Dennis
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Lemon, Katherine N.
5
Ou, Yi-Chun
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Dong, John Qi
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Haan, Evert de
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Hoekstra, Janita Cornelia
4
Kannan, P. K.
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Konuş, Umut
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Lobschat, Lara
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Prins, Remco
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Sloot, Laurens
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3
Bart, Yakov
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Bügel, Marnix S.
3
Emrich, Oliver
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
ERIM report series research in management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of retailing
11
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10
MSI reports : working paper series
10
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6
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A research agenda for digital transformation : multidisciplinary perspectives
2
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Handbook of research on customer equity in marketing
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Retailing in the 21st century : current and future trends
2
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Customer engagement : contemporary issues and challenges
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Customer engagement marketing
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European review of agricultural economics : ERAE
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Financial times handbook of management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic customer relationship management : IJECRM
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ECONIS (ZBW)
195
OLC EcoSci
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
1
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
5
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
6
Multichannel customer management strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
7
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
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8
Explaining purchases of organic meat by Dutch consumers
Verhoef, Peter C.
- In:
European review of agricultural economics : ERAE
32
(
2005
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10002994617
Saved in:
9
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
10
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
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