Online peer-to-peer problem solving (P3) communities provide a cost-effective and reliable means of delivering education and service support to customers of complex, frequently evolving products. Through a multi-disciplinary conceptual framework, we examine the roles of diversity perceptions and...

Purpose: This paper aims to investigate how the physical and sensory environmental triggers interact with subjective consumer evaluations in the production of shopping experiences, an under-investigated theme, despite its relevance. Design/methodology/approach: An interpretative multi-method...

Purpose: This study aims to propose a framework for understanding the construction of extraordinary consumer experiences in events from a multidimensional and longitudinal value perspective. Design/methodology/approach: The main research site was the Rock in Rio Brazil VI festival, an...

Purpose: The purpose of this paper is to investigate the role of consumer motivation in the context of the circular economy (CE) through the reuse of fashion products. Design/methodology/approach: A qualitative approach was employed through ethnographic as well as in-depth interviews with nine...

Purpose – This study proposes a new method to investigate adoption of new technologies and tests this method by looking into the determinants of internet banking adoption in Brazil. Design/methodology/approach – A total of 600 respondents living in one of the biggest cities in Brazil were...

Purpose – This paper's objective is to propose an integrated framework to investigate the adoption intention of mobile banking technology and to test it in the Brazilian context. Design/methodology/approach – A total of 666 respondents from the most economically developed cities in Brazil...