The Rock in Rio extraordinary consumer experience journey : a value-based approach
Aline Höpner, Stefânia Ordovás de Almeida and Vinícius Sittoni Brasil
| Year of publication: |
2022
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|---|---|
| Authors: | Höpner, Aline ; Almeida, Stefânia Ordovás de ; Brasil, Vinícius Sittoni |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 13.2022, 1, p. 92-106
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| Subject: | Consumer experience | Consumer journey | Extraordinary experiences | Longitudinal study | Value creation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-05-2021-0041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797505