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In time we trust? : the effect...
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Cultural variations in the use of marketing signals : a multilevel analysis of the motion picture industry
Akdeniz, M. Billur
;
Talay, M. Berk
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 601-624
Persistent link: https://www.econbiz.de/10010126670
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2
The interactive effects of product and brand portfolio strategies on brand performance : longitudinal evidence from the U.S. automotive industry
Kirca, Ahmet H.
;
Randhawa, Praneet
;
Talay, M. Berk
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012288678
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3
Stock market reactions to new product launches in international markets : the moderating role of culture
Talay, M. Berk
;
Akdeniz, M. Billur
;
Obal, Michael W.
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012132733
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4
When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk
;
Akdeniz, M. Billur
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
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5
Looking back to move forward : reviews and analyses of literature in industrial marketing
Akdeniz, M. Billur
;
Talay, M. Berk
;
Kirca, Ahmet H.
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. A4-A6
Persistent link: https://www.econbiz.de/10014306721
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6
What causes break-ups? : factors driving the dissolution of marketing oriented international joint ventures
Talay, Mehmet Berk
;
Akdeniz, M. Billur
- In:
New challenges to international marketing
,
(pp. 227-256)
.
2009
Persistent link: https://www.econbiz.de/10003850212
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7
An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses
Akdeniz, M. Billur
;
Gonzalez-Padron, Tracy
;
Calantone, …
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 150-160
Persistent link: https://www.econbiz.de/10003962941
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8
Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
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9
Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis
Gonzalez-Padron, Tracy
;
Akdeniz, M. Billur
;
Calantone, …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1904-1911
Persistent link: https://www.econbiz.de/10010379208
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10
New product development processes and new product profitability : exploring the mediating role of speed to market and product quality
McNally, Regina C.
;
Akdeniz, M. Billur
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 63-77
Persistent link: https://www.econbiz.de/10009387637
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