Based on Penrose's resource-based theory (RBT), this paper aims to examine the resource and performance structures of South Korean entertainment firms, which are driving the Korean Wave, or K-culture, and arrive at the management implications of the finding. The analysis of the 2011 and 2012...

Based on Penrose's resource-based theory (RBT), this paper aims to examine the resource and performance structures of South Korean entertainment firms, which are driving the Korean Wave, or K-culture, and arrive at the management implications of the finding. The analysis of the 2011 and 2012...

The development of Metaverse technology is transforming our lives by shifting our daily activities from the offline to the online world. Metaverse has begun to be recognized as a key industry and future technology by leading the onlineization of daily life that is impossible in reality due to...

This study intended to broaden the research on brand-extended film and contribute to the generalization of the theory by applying the concept of brand extension to the film industry. By applying multiple regression analysis, we can grasp the effect of movie performance predictors on the...