Sharma, Nitika; Lal, Madan - In: Qualitative Market Research: An International Journal 23 (2020) 2, pp. 217-239
Purpose: This study aims to presents the article regarding the influential role of moral inefficacy and moral disengagement to address green intention and behaviour gap among consumers, and how they attain self-exoneration because of the moral dilemma if any exist. Design/methodology/approach:...