Purpose – The purpose of this paper is to investigate the efficiency of Malaysian public‐listed software companies in transforming intellectual capital (IC) into corporate values by using the data envelopment analysis (DEA) methodology. Design/methodology/approach – The authors use three...

Consumers have different preferences regarding Cloud services. Providers of Cloud services can be limited in their resource capacities or flexibility, and they are exposed to the challenge of how to sell their services efficiently. In this thesis both views are examined. A survey was conducted...

In today’s competitive business environment, financial services companies continuously try to find innovative strategies in growing their business nationally and internationally. Understanding customer needs and wants is an important part in accomplishing this mission. As customer needs and...