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This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on … continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built … predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the …
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applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The … purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed … attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer …
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satisfaction and loyalty, especially with regard to a number of tourist subgroups. … tourist loyalty is well founded, recent progress in e-services has opened new opportunities for informing and attracting … visitors. This paper examines the potential effects of e-services in an inclusive model of destination loyalty towards the city …
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This study explores the relationship between travel satisfaction and destination loyalty intention. The research was … modelling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of destination loyalty. Also … destination to others. Clusters of tourists were also identified and characterized in relation to satisfaction levels and loyalty …
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Of the three forms of protest the propensity of word of mouth (WOM) seems to be the most common, and the most exclusive form of protest seems to be exit. The propensity for voice lies in between. The costs linked to voice influence the propensity for WOM. The customers seem to do an evaluation...
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The purpose of this study was to gain an understanding of the structure andantecedents of cruise passengers' loyalty …. Specifically, the study examined thedimensionality of the loyalty construct. Moreover, the study investigated the utility … ofapplying the Investment Model (Rusbult 1980, 1983) to reveal the psychologicalprocesses underlying loyalty formation. The study …
Persistent link: https://www.econbiz.de/10009464810
study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional … value-satisfaction-loyalty relationship. A total of 214 responses from M-wallet users were captured using a structured …. Trust and satisfaction in M-wallet are both found to be mediating the perceived customer value and loyalty relationship …
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