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Characteristics of strong territorial brands : the case of champagne
Charters, Steve; Spielmann, Nathalie - In: Journal of business research : JBR 67 (2014) 7, pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
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The impact of geographic reputation on the value created in Champagne
Menival, David; Charters, Steve - In: The Australian journal of agricultural and resource … 58 (2014) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10010462937
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It goes with the territory : communal leverage as a marketing resource
Spielmann, Nathalie; Williams, Christopher - In: Journal of business research : JBR 69 (2016) 12, pp. 5636-5643
Persistent link: https://www.econbiz.de/10011597425
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Territory branding as a strategy for rural development : experiences from Italy
Lorenzini, Eleonora - 2011
Many rural areas make increasing recourse to the use of territorial marks to achieve a development goal, foster reputation as well as preserve their identity, their cultural, social and environmental resources. Despite the growing interest of the literature on the topic, territorial marks have...
Persistent link: https://www.econbiz.de/10011539335
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Wine terroir commitment in the development of a wine destination
Capitello, Roberta; Sidali, Katia Laura; Schamel, Günter - In: The Cornell hospitality quarterly 62 (2021) 3, pp. 313-323
Persistent link: https://www.econbiz.de/10012591190
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What does constructing a brand cost us?
Vazhenina, I. S. - In: Problems of economic transition 57 (2015) 12, pp. 88-96
Persistent link: https://www.econbiz.de/10011794522
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The Financial Value of Champagne Houses in a Cobweb Economy
Declerck, Francis; Cloutier, L. Martin - 2008
The objective of the paper is to simulate the corporate value of Champagne makers by takinginto account the Champagne … this paper report on key financial indicators for that period for financialdebt, performance and valuation of Champagne … valueChampagne makers for the coming crucial years since the Champagne appellation has reachedits geographical limit determined by …
Persistent link: https://www.econbiz.de/10009444749
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Factors associated with alcoholic beverages consumption in Russia : a discrete choice model
Yormirzoev, Mirzobobo; Gabrielyan, Gnel - In: Journal of agricultural & food industrial organization 14 (2016) 1, pp. 133-139
Persistent link: https://www.econbiz.de/10011582677
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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Patterns of relative cost of champagne by the same producer : analysis of the cost of entry-level, mid-range, and flagship champagne
Merton, Paul J. - In: Journal of wine economics 12 (2017) 4, pp. 426-435
Persistent link: https://www.econbiz.de/10011849962