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Public relation based model of integrated marketing communications
Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS Journal of Economics 7 (2016) 2, pp. 175-186
-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication's mix efficiency is by reallocation the leading role of advertising with public relations …
Persistent link: https://www.econbiz.de/10011787184
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Public relation based model of integrated marketing communications
Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186
-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations …
Persistent link: https://www.econbiz.de/10011613911
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Potential and real operating leverage
Paganini, Marco A. - In: International journal of economics and finance 11 (2019) 8, pp. 138-164
Persistent link: https://www.econbiz.de/10012106022
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Planning for resilient central-city shopping districts in the post-Covid era : an explanatory case study of the Hoddle Grid in Melbourne
Rao, Fujie; Han, Sun Sheng; Pan, Ran - In: Cambridge journal of regions, economy and society 15 (2022) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10013541721
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The Politics and Remunerations’ Mix
VARZARU, Mihai - In: Annals of University of Craiova - Economic Sciences Series 3 (2008) 36, pp. 1191-1196
The remuneration study and the usage of the “mix” term, already suggests the idea that the work performed by the … and the economic and juridical environment. The placement into logic of performance through the remuneration mix, is …
Persistent link: https://www.econbiz.de/10005607192
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International Marketing: An SME Perspective
Theodosiou, Marios - In: International Marketing Review 23 (2006) 1, pp. 116-117
Persistent link: https://www.econbiz.de/10014827345
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Digging, damming or diverting? Small-scale irrigation in the Blue Nile basin, Ethiopia
Eguavoen, Irit; Derib, Sisay Demeku; McCartney, Matthew; … - 2011
The diversity of small]scale irrigation on the Fogera plains, in the Ethiopian Blue Nile river basin, includes small dams, hand]dug wells, ponds and river diversion systems. These facilities, however, receive little political attention in negotiations over Nile resources, which focus...
Persistent link: https://www.econbiz.de/10010327413
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The acquisition of water storage facilities in the Abay River Basin, Ethiopia
Eguavoen, Irit - 2009
This paper provides a typology of water storage technologies in the Abay sub-basin of the Blue Nile River basin from the 1960s to the present-day. Based on a literature review and project document review, various ways of facility creation and acquisition are analysed with regard to their social...
Persistent link: https://www.econbiz.de/10010327502
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Impact of different irrigation systems on water quality in peri-urban areas of Gujarat, India
Vangani, Ruchi; Saxena, Deepak; Gerber, Nikolaus; … - 2016
The ever-growing population of India, along with the increasing competition for water for productive uses in different sectors - especially irrigated agriculture and related local water systems and drainage - poses a challenge in an effort to improve water quality and sanitation. In rural and...
Persistent link: https://www.econbiz.de/10011588706
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The impacts of household water quality testing and information on safe water behaviors: Evidence from a randomized experiment in Ghana
Okyere, Charles Yaw; Pangaribowo, Evita Hanie; Asante, … - 2017
Households in developing countries face an enormous set of health risks from using contaminated water sources. In 2014, a group of 512 households relying on unimproved water, sanitation and hygiene practices in the Greater Accra region of Ghana were randomly selected to participate in the...
Persistent link: https://www.econbiz.de/10011869287