Showing 1 - 10 of 26
Persistent link: https://www.econbiz.de/10010408237
Persistent link: https://www.econbiz.de/10010199635
Persistent link: https://www.econbiz.de/10003914308
Purpose: The purpose of this paper is to identify the strategic leveraging goals associated with a portfolio of small-scale events and to analyze their implementation process (actors/tactics: who did what?) in order to propose new leverage typologies through new empirical research evidence....
Persistent link: https://www.econbiz.de/10012069650
Purpose: The purpose of this paper is to present and use an event leveraging framework (ELF) to examine processes and challenges when seeking to leverage a sport event to build sport participation. Design/methodology/approach: The study used an action research approach for which the researchers...
Persistent link: https://www.econbiz.de/10012078347
Persistent link: https://www.econbiz.de/10003838249
Persistent link: https://www.econbiz.de/10003914633
Persistent link: https://www.econbiz.de/10003948994
Persistent link: https://www.econbiz.de/10003554537
Persistent link: https://www.econbiz.de/10003554561