Sport event tourism and the destination brand : towards a general theory
Laurence Chalip and Carla A. Costa
| Year of publication: |
2010
|
|---|---|
| Authors: | Chalip, Laurence Hilmond ; Costa, Carla A. |
| Published in: |
Managing event operations. - London [u.a.] : Routledge, ISBN 0-415-47521-X. - 2010, p. 192-211
|
| Subject: | Sportveranstaltung | Sport event | Destinationsmanagement | Destination management | Markenführung | Brand management | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003914633