Emons, Winand; Fluet, Claude - Centre Interuniversitaire sur le Risque, les Politiques … - 2011
Two firms produce a good with a horizontal and a vertical characteristic called quality. The difference in the … unobservable quality levels determines how the firms share the market. We consider two scenarios: in the first one, firms disclose … quality; in the second one, they send costly signals thereof. Under non-comparative advertising a firm advertises its own …