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Brand management in a digital world : an examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2012) 1, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010424087
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Herding cats : future professionals' expectations of attractive employers
Bullinger, Bernadette; Treisch, Corinna - In: Zeitschrift für Personalforschung : ZfP 29 (2015) 2, pp. 149-177
Professionals, like business consultants, have been described as crucial for modern knowledge-intensive organizations, but they are not always thought to be easy to manage or to attract. This might be due to a need for autonomy and commitment that is aimed more at the profession than at their...
Persistent link: https://www.econbiz.de/10011297676
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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Brand differentiation in German online job boards : an exemplary evaluation of Siemens' efforts at Stepstone.de to illustrate how a differentiation score model can support employer...
Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 39-48
The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...
Persistent link: https://www.econbiz.de/10010423978
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Employer Branding : A Tool for Motivating and Retaining Employees
Singh, Ajay Kumar; Jain, Sonal - 2013
Purpose: Organizations, nowadays, are becoming cognizant of Employer Branding as it has been observed that with the help of Employer Branding the best talent in the market can be attracted, retained, and motivated. The study aimed to find out the dimensions of employer branding and to establish...
Persistent link: https://www.econbiz.de/10014155915
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The development of the employer brand in the labour market
Marcikic Horvat, Aleksandra; Pejanović, Radovan; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 484-492
Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...
Persistent link: https://www.econbiz.de/10012227603
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Antecedents to Employer Branding
Jalees, Tariq - 2020
In the present competitive era, it has become difficult for organizations to attract and retain talented employees. In view of this constraint many organizations have adopted the employer branding concept in organizations. However, it has been found that multinationals and large business...
Persistent link: https://www.econbiz.de/10012826164
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The Effect of Macro Celebrity and Micro Influencer Endorsements on Consumer-Brand Engagement in Instagram
Rios de Castro Marques, Inês; Casais, Beatriz Graça; … - 2021
media. They are using different tools including influencer marketing through social networking sites (SNSs). Therefore, this … examine the number of followers, clicks, comments and likes that are generated following their influencer marketing. The …-brand engagement. In conclusion, this contribution identifies future research avenues on influencer marketing through social media …
Persistent link: https://www.econbiz.de/10013251428
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Branding White Goods Through Social Media - An Overview
Group of Journals, Emperor - 2020
concepts of white goods, branding and social media marketing in context. The paper also studies the theory contributed by … purpose of this study is to understand how white goods business firms use social media marketing as a tool to brand themselves …
Persistent link: https://www.econbiz.de/10012827289
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The impact of brand social media marketing on the dynamics of the company's share value
Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32
The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …
Persistent link: https://www.econbiz.de/10014371857