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Customer segmentation in retail facility location planning
Müller, Sven; Haase, Knut - In: Business Research 7 (2014) 2, pp. 235-261
In this contribution, we discuss a facility location model to maximize firms' patronage, while demand is determined by a multinomial logit model (MNL). We account for customer segmentation based on customer characteristics. Hence, we are able to reduce the bias to the objective, which is due to...
Persistent link: https://www.econbiz.de/10010435813
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Management of school locations allowing for free school choice
Haase, Knut; Müller, Sven - In: Omega : the international journal of management science 41 (2013) 5, pp. 847-855
Persistent link: https://www.econbiz.de/10009699330
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Spatial dependencies and spatial drift in public transport seasonal ticket revenue data
Müller, Sven; Wilhelm, Pascal; Haase, Knut - In: Journal of retailing and consumer services 20 (2013) 3, pp. 334-348
Persistent link: https://www.econbiz.de/10009759780
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A comparison of linear reformulations for multinomial logit choice probabilities in facility location models
Haase, Knut; Müller, Sven - In: European journal of operational research : EJOR 232 (2014) 3, pp. 689-691
Persistent link: https://www.econbiz.de/10010224947
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Upper and lower bounds for the sales force deployment problem with explicit contiguity constraints
Haase, Knut; Müller, Sven - In: European journal of operational research : EJOR 237 (2014) 2, pp. 677-689
Persistent link: https://www.econbiz.de/10010380157
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On the product portfolio planning problem with customer-engineering interaction
Müller, Sven; Haase, Knut - In: Operations research letters 44 (2016) 3, pp. 390-393
Persistent link: https://www.econbiz.de/10011506160
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Insights into clients’ choice in preventive health care facility location planning
Haase, Knut; Müller, Sven - In: OR spectrum : quantitative approaches in management 37 (2015) 1, pp. 273-291
Persistent link: https://www.econbiz.de/10010479964
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Customer segmentation in retail facility location planning
Müller, Sven; Haase, Knut - In: Business research 7 (2014) 2, pp. 235-261
In this contribution, we discuss a facility location model to maximize firms' patronage, while demand is determined by a multinomial logit model (MNL). We account for customer segmentation based on customer characteristics. Hence, we are able to reduce the bias to the objective, which is due to...
Persistent link: https://www.econbiz.de/10010414503
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Improving pilgrim safety during the Hajj : an analytical and operational research approach
Haase, Knut; Al Abideen, Habib Zain; Al Bosta, Salim; … - In: Interfaces : the INFORMS journal on the practice of … 46 (2016) 1, pp. 74-90
Persistent link: https://www.econbiz.de/10011448049
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Local revenue response to service quality : spatial effects in seasonal ticket revenue data
Müller, Sven; Haase, Knut - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1391-1416
Persistent link: https://www.econbiz.de/10011409358