OLARU, Silvia Delia; GURGU, Elena - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 11 (2010) 1, pp. 124-128
Although the economy is expected to recover somewhat in 2010, the reality is that brands and retailers are facing - and will continue to face for a generation to come - a very different consumer. In this sense, many wise marketers and brands will seek inspiration from brands that won in the...