Purpose – The purpose of this study is to use multiple consumer research methods to examine perceptions of theme lines for media campaigns to promote awareness of Medicare information sources. Design/methodology/approach – Participants were senior Medicare beneficiaries, their informal...

Purpose – The purpose of this research is to identify audience segments of Medicare beneficiaries, for the development of targeted and tailored communication activities to promote informed health care decision making. Design/methodology/approach – Secondary analysis was conducted on data...

This research analyzes determinants of HMO compensation (salary, fee-for-service, and capitation) for primary care physicians. First, a theoretical model is constructed to analyze physician preferences for fee-for-service versus capitation based on payment risk characteristics. The analysis...