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Functional Food Marketing - The Hungarian Market Case
Nagy, Szabolcs - In: Theory, Methodology, Practice 5 (2010) 1, pp. 43-49
prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a …
Persistent link: https://www.econbiz.de/10011279479
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Shifting Signals to Help Health : Using Identity-Signaling to Reduce Risky Health Behaviors
Berger, Jonah A. - 2012
This research examines how identity-based interventions can improve consumer health. Results of laboratory and field … experiments reveal that associating risky health behaviors with a social identity people do not want to signal can contaminate the … with real-world behaviors, thereby improving the health of populations …
Persistent link: https://www.econbiz.de/10012755186
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Consumers are unaware about European legislation on communication of the health benefits conveyed by claims : an empirical survey
Di Fonzo, Antonella; Liberati, Claudio - In: Italian review of agricultural economics 75 (2020) 1, pp. 51-59
health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to … HC efficacy and provide new elements to improve the health benefits regulation. …
Persistent link: https://www.econbiz.de/10012305606
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Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes
Kim, TI Tongil; KC, Diwas Singh - 2020
, advertising may also have unintended but important societal and economic consequences. In this paper, we examine a public health … findings suggest that beyond the customer purchase decision, advertising can have important public health outcomes, with …
Persistent link: https://www.econbiz.de/10014032189
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Impact of different FOPL systems (nutri-score vs. nutrinform) on consumer behaviour : case study of the Slovak Republic
Savov, Radovan; Tkáč, Filip; Chebeň, Juraj; … - In: Amfiteatru economic : an economic and business research … 24 (2022) 61, pp. 797-816
bars without FOPL and with FOPL on their package. Two of the most discussed FOPL systems in the EU (Nutri-Score and …
Persistent link: https://www.econbiz.de/10013407132
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The Development of the Employer Brand in the Labour Market
Marcikic Horvat, Aleksandra; Pejanović, Radovan; … - 2019
Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...
Persistent link: https://www.econbiz.de/10012141520
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The development of the employer brand in the labour market
Marcikic Horvat, Aleksandra; Pejanović, Radovan; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 484-492
Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...
Persistent link: https://www.econbiz.de/10012227603
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Integrating Innovation: South Australian Entrepreneurship Systems and Strategies
Roos, Göran (contributor); O'Connor, Allan (contributor) - 2015
South Australia is a small economy that faces a fundamental need to re-shape its approach to innovation. The … manufacturing sector, as the backbone of the state's economy, has and will continue to change in its nature and form. This … necessitates a re-think about how innovation happens and how the respective actors within an economy interact and engage with each …
Persistent link: https://www.econbiz.de/10011902299
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Using Agent-Based Models to Understand the Surprising Complexity of Global Markets
Earnest, David - 2011
Why is the economy “complex”? For all the recent advances in the management sciences, businesses today face markets …. The talk demonstrates that many of the “surprises” we observe in today’s economy arise from our poor understanding of the … introduction to complexity, the types of complexity, and how agent-based modelling can be used to understand complex systems. …
Persistent link: https://www.econbiz.de/10009480121
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Integrating innovation : South Australian entrepreneurship systems and strategies
Roos, Göran (ed.); O'Connor, Allan (ed.) - 2015
South Australia is a small economy that faces a fundamental need to re-shape its approach to innovation. The … manufacturing sector, as the backbone of the state’s economy, has and will continue to change in its nature and form. This … necessitates a re-think about how innovation happens and how the respective actors within an economy interact and engage with each …
Persistent link: https://www.econbiz.de/10011667071