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Brand management in small and medium enterprise : evidence from Dubai, UAE
Gundala, Raghava Rao; Khawaja, Hamin - In: Global journal of business research : GJBR 8 (2014) 1, pp. 27-28
Persistent link: https://www.econbiz.de/10010205786
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At the Moscow market of frozen vegetables and fruits need new strategies.
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010)
. The main goal of our marketing research is to obtain an overview of the status of the Moscow market of frozen vegetables …, distributors and wholesalers, companies need to develop new sales channels, develop and apply new strategies to retain and expand …
Persistent link: https://www.econbiz.de/10008547466
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Dilemmas and challenges in the marketing of hybrid organizations : a theoretical exploration of Dutch sheltered work companies
Torre, Lieske van der; Fenger, Menno; Twist, Marcus J. … - In: International Journal of Financial Studies : open … 2 (2014) 1, pp. 1-14
This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies … transmitted through marketing strategies may even be incompatible. Dutch sheltered work companies are illustrative examples of … article theoretically identifies the challenges and dilemmas that may be involved in the marketing of these diverse activities …
Persistent link: https://www.econbiz.de/10010244007
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Online surveys vs. online observations : a comparative analysis of online research methods and their impact on brand management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010380722
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Brand Differentiation in German Online Job Boards
Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 39-48
The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...
Persistent link: https://www.econbiz.de/10010420964
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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Dilemmas and challenges in the marketing of hybrid organizations: A theoretical exploration of Dutch sheltered work companies
van der Torre, Lieske; Fenger, Menno; van Twist, Mark; … - In: International Journal of Financial Studies 2 (2014) 1, pp. 1-14
This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies … transmitted through marketing strategies may even be incompatible. Dutch sheltered work companies are illustrative examples of … article theoretically identifies the challenges and dilemmas that may be involved in the marketing of these diverse activities …
Persistent link: https://www.econbiz.de/10010421252
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Brand management in a digital world : an examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2012) 1, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010424087
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The development of the employer brand in the labour market
Marcikic Horvat, Aleksandra; Pejanović, Radovan; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 484-492
attract the attention of the target group. Therefore, the branding activities of the employer became crucial in a modern … labour market. The aim of the paper is to identify the dimensions of attractiveness in branding employers and the levels of …
Persistent link: https://www.econbiz.de/10012227603